About the Center

Purpose and Objectives

Purpose explains why the Center exists; objectives define what it works to achieve in practical, reviewable terms.

Institutional purpose

To provide independent research capacity producing reliable information on public opinion and social, economic, humanitarian, and market conditions, thereby supporting public understanding and better policy, program, service, and institutional decisions.

Objectives

  1. Conduct polls and studies responding to questions with clear public or institutional value.
  2. Develop methods and instruments appropriate to Palestinian realities and changing contexts.
  3. Improve the quality of data collection, analysis, documentation, and disclosure.
  4. Make public findings and data understandable and responsibly accessible where rights and protection allow.
  5. Provide evaluation and research that help programs and institutions learn and improve.
  6. Provide market and consumer research supporting market- or business-related decisions without compromising professional independence.
  7. Build researcher and institutional capacity in design, fieldwork, analysis, and use of findings.
  8. Protect participants and data through ethical and security practices proportionate to risk.
  9. Contribute to public discussion grounded more in testable evidence and less in unsupported assertion.

Limits

These objectives do not require the Center to work on every topic, in every location, or for every organization. Assignments are reviewed for fit, methodology, ethics, safety, resources, and legal and contractual rights.

Reviewing progress

  • Project completion against scope and standards.
  • Clarity of methodological disclosure and corrections.
  • Data quality and error patterns.
  • Understandability and practical use of findings.
  • Participant protection and avoidance of preventable harm.
  • Development of sustainable tools, knowledge, and capacity.

Intended result areas

Better public knowledge

Clear findings that can be discussed, examined, and traced to their methodology.

More responsive policy and services

Information on needs, experience, trust, access, and differences.

Programs capable of learning

Measurement of implementation and outcomes and explanation of what worked and what should change.

Market- or business-related decisions

Understanding demand, behavior, experience, opportunity, and risk without overstating certainty.

Stronger research capacity

Tools, procedures, and skills that continue after an assignment.

Better participant and data protection

Decisions reducing unnecessary collection, sharing, and retention.

Prioritization

Priorities are assessed according to the public or institutional value of the question, feasibility of a valid design, risk, available resources, avoidance of unhelpful duplication, and the possibility of responsible use.

Periodic review

Objectives may be translated into annual operational indicators after a strategic plan and resources are approved. Performance figures or quantitative targets should not be published before a reliable system exists to define, measure, and review them.