Better public knowledge
Clear findings that can be discussed, examined, and traced to their methodology.
About the Center
Purpose explains why the Center exists; objectives define what it works to achieve in practical, reviewable terms.
To provide independent research capacity producing reliable information on public opinion and social, economic, humanitarian, and market conditions, thereby supporting public understanding and better policy, program, service, and institutional decisions.
These objectives do not require the Center to work on every topic, in every location, or for every organization. Assignments are reviewed for fit, methodology, ethics, safety, resources, and legal and contractual rights.
Clear findings that can be discussed, examined, and traced to their methodology.
Information on needs, experience, trust, access, and differences.
Measurement of implementation and outcomes and explanation of what worked and what should change.
Understanding demand, behavior, experience, opportunity, and risk without overstating certainty.
Tools, procedures, and skills that continue after an assignment.
Decisions reducing unnecessary collection, sharing, and retention.
Priorities are assessed according to the public or institutional value of the question, feasibility of a valid design, risk, available resources, avoidance of unhelpful duplication, and the possibility of responsible use.
Objectives may be translated into annual operational indicators after a strategic plan and resources are approved. Performance figures or quantitative targets should not be published before a reliable system exists to define, measure, and review them.