Vision and Mission

A society and institutions that understand conditions and make decisions using reliable data, independent research, and better-informed, more transparent public discussion.

Data do not replace policy, experience, or values. They make claims more open to examination, reveal differences in experience and opinion, and reduce dependence on impression alone.

To produce public-opinion polling, social and economic research, humanitarian and development research, market research, and data analysis through appropriate methodologies and professional and ethical standards, while communicating findings clearly and disclosing their scope and limitations.

• Formulate research questions that can be measured and analyzed.
• Select methods, samples, and instruments appropriate to the purpose and context.
• Manage fieldwork, quality assurance, and participant protection.
• Analyze data without directing it toward a predetermined result.
• Present findings, limitations, and group differences understandably.
• Make knowledge and data available within privacy and contractual limits.

The Center undertakes research for public, civil-society, academic, international, and commercial organizations while retaining full professional and methodological independence. The commissioning organization defines its needs and research questions; findings and analysis remain governed by the data, methodology, and professional standards.

• The public, which needs understandable information about society and opinion.
• Institutions requiring better-designed, more learnable decisions.
• Researchers and students requiring documented tools and data.
• Participants entitled to dignity and privacy.
• Media requiring verifiable findings rather than isolated figures.

• Questions are clear and connected to a real need.
• Data are traceable to a documented design, instrument, and procedure.
• Limitations and uncertainty are visible.
• Findings are used without harming participants or distorting meaning.
• Feedback and corrections lead to continuing improvement.

The vision and mission may be reviewed when the Center’s scope, research environment, or public needs change. They are not revised to retrospectively legitimize conduct inconsistent with independence, integrity, or participant protection.