Vision and Mission

A society and institutions that understand conditions and make decisions using reliable data, independent research, and better-informed, more transparent public discussion.

Data do not replace policy, experience, or values. They make claims more open to examination, reveal differences in experience and opinion, and reduce dependence on impression alone.

To produce public-opinion polling, social and economic research, humanitarian and development research, market research, and data analysis through appropriate methodologies and professional and ethical standards, while communicating findings clearly and disclosing their scope and limitations.

• Formulate research questions that can be measured and analyzed.
• Select methods, samples, and instruments appropriate to the purpose and context.
• Manage fieldwork, quality assurance, and participant protection.
• Analyze data without directing it toward a predetermined result.
• Present findings, limitations, and group differences understandably.
• Make knowledge and data available within privacy and contractual limits.

The Center undertakes research for public, civil-society, academic, international, and commercial organizations while retaining full professional and methodological independence. The commissioning organization defines its needs and research questions; findings and analysis remain governed by the data, methodology, and professional standards.